Having a defined and active CSR initiative can increase marketplace respect for a company, potentially resulting in:
- Enhanced ability to attract qualified personnel
- Greater employee engagement
- Increased sales and profitability
From a valuation perspective, how do you devise a formula that will convert consumer respect into a quantifiable increase in sales or profitability? Maybe a better question is, “Will investors pay a premium to invest in a socially responsible company?” The answer is yes.
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