When the Syrian refugee crisis hit the news, global educational publisher Pearson wrote a check. But after sending £500,000 ($765,605) to aid relief efforts, the company began looking for more ways to make a more personal contribution.
“In big humanitarian crises like this, our usual answer is to make a philanthropic contribution,” said Kate James, the company’s corporate affairs officer. “We’re a global learning company. “Conflict zones are not our area of expertise.”
But as more information about the crisis poured in, it became clear that the flood of Syrian refugees included thousands of displaced children, many of whom would need educational assistance. This was a place where Pearson could help. Its contribution was to develop an educational program tailored to the needs of refugee children.